Improving water management to reduce waste is now critical to safeguard the world’s fresh water supplies. And Big Data is helping.
Increasingly, companies and governments are turning to water data analytics companies such as WatrHub, Inc. to identify market opportunities and find solutions for protecting water resources, and bringing much needed efficiencies to water management. The company is building a data platform for the entire water industry.
News outlets from CNN to Mashable are dubbing WatrHub the “Bloomberg Terminal for Water;” Their clients call them “smart marketing” for water.
Actionable market intelligence for water tech companies
WatrHub’s clients include Fortune 500 companies needing information about the water and wastewater industry’s current needs: their data gives valuable insights for R&D efforts, sales strategies, and helps match water technology solutions with state and city initiatives and projects.
The company gathers information for startups and large-scale water treatment providers to help them expand into new geographic markets; they use automation software to give companies intelligence about upcoming infrastructure initiatives so they can target their water filtration products early in the procurement process.
“It’s all about data-driven decisions. First, defining the problem and then mining the vast amounts of data,” explains a spokesperson for Dow Chemical. “WatrHub harnesses the data and uses smart analytics to provide answers to questions that players in the water market ask.”
Headquartered in Toronto, Ontario and with offices in Milwaukee, Wisconsin, WatrHub was recently invited to join the Fall 2015 cohort of the CTA CleantTech program of the Canadian Technology Accelerator.
The CTA CleanTech program is run by the Consulates General of Canada in New York and San Francisco, and is one of nine Canadian Technology Accelerators in the US, helping high-growth Canadian tech companies scale in the US and in global markets.
How WatrHub gets results
“We’re gathering the datasets that provide key, relevant data to any stakeholder who wants it,” explains Sunit Mohindroo, WatrHub‘s Chief Product Officer.
“There’s been mountains of municipal water data stored for the past decade and beyond, but no one has harnessed it because it’s fragmented, unstructured and not easily accessible. WatrHub’s proprietary software is automating what would take researchers and archivists years to do in a matter of minutes – and to the level of detail and data comprehension that’s never been seen before.”
“WatrHub’s data-mining software analyzes millions of regulatory documents and public records looking for early signs and leading indicators of water systems’ needs, issues and goals.”
The company then gives water technology companies top sales targets and data-driven market intelligence including meaningful insights on municipal water systems and water-regulated industrial plants. This allows companies to increase sales productivity and shorten sales cycles and introduce more efficient technology into water and wasterwater treatment systems.
“WatrHub can mine data for insights faster, cheaper, and provide insights with higher relevancy than every before,” says Mohindroo.
Case Studies
1) Finding ideal markets for technology manufacturers
WatrHub recently helped a water treatment equipment manufacturer with annual revenues of more than $1 billion accelerate their sales nation-wide. They classified the exact criteria that defines their highest potential sales targets using parameters such as facility size and water quality thresholds and then data-mined municipal water permits using that criteria.
“Our researchers let our computers loose, data-mining permit documents, financial documents, regulatory filings and much more to extract the names and details of water treatment systems that fit the company’s ideal customer profile,” explains Mohindroo.
2) Helping the California government find solutions for the drought
In the fourth year of a severe drought, California Governor Jerry Brown has ordered unprecedented mandatory water restrictions to cut state water use by 25%. Municipal water agencies must each implement tailored cuts. WatrHub has been aggregating and analyzing regulatory filings and municipal documents in California for the past three years. They’ve found R&D opportunities in California’s current water and wastewater systems, and their algorithms have generated insights from the data that have never before been found.
WatrHub’s data mining has found vital information to help with decisions about key issues such as policy making, distributing emergency funds, and getting the greatest return on every dollar spent. The data can also help investors, for instance by evaluating comparative risks in their municipal water bond portfolios
3) Expanding a company’s geographic reach
The global water treatment company Pentair wanted to expand into new geographic markets for its water filtration division. They turned to WatrHub for help — WatrHub’s software churned through millions of pages and thousands of documents in minutes, giving Pentair critical water system and upcoming project intelligence to drive their marketing spend and market entry plan.
WatrHub is helping revolutionize water management and is a forerunner in the burgeoning data mining industry. They’re part of the bigger picture of big data management transforming resource management around the world — helping us manage our natural and infrastructure resources more efficiently and wisely at a time we need it the most.
For more information about WatrHub please contact:
Regine. Clement @ international.gc.ca
About the Canadian Technology Accelerator:
The Consulate General in New York runs three technology accelerators that target high-potential early-stage companies in three sectors selected through a competitive process. The companies receive international business acceleration from partners in the private sector, working closely with Trade Commissioners of the International Business Development section of the Canadian Consulate.
CTA Digital Media: Ad Tech, Data Analytics, FinTech, E-Commerce, SaaS and on-line Content) selected through a competitive process.
CTA Digital Tech Companies
CTA CleanTech: Green chemistry and advanced materials; energy/water data, analysis, management & control; clean energy; clean transportation and mobility, clean web, consumer engagement and smart grid
CTA CleanTech Companies
CTA Health IT: Focussing on patient-centered solutions using health information technology including mobile devices (mHealth) and telemedicine (eHealth).
CTA Health IT Companies
For general information about the CTA programs: ctanyc @international.gc.ca
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