There was a lot of media interest in New York this week about our CTA Digital Tech companies and their digital knowledge:
- Alec Lacroix of Questology (above) interviewed in Forbes.com
- Chris Breikss of Sheng Li Digital and 6S Marketing featured on Hootsuite’s influencial blog
- The Canadian Broadcasting Corporation visits the CTA Digital Tech NYC offices at Grind Spaces
CBC-TV reports on the Canadian Technology Accelerator in New York (CTA Digital Tech)
Steven D’Souza, New York Correspondent for the Canadian Broadcasting Corporation came to the work space of the Canadian Technology Accelerator program in New York at Grind Spaces on Broadway in New York near Times Square.
D’Souza interviewed the six Canadian digital tech companies taking part in our program right now: Veriday, SeeVibes, Tulip Retail, Voices.com, RaceRoster and Questology, along with CTA Digital Tech alumni Chris Breikss of Sheng Li Digital.
Steven D’Souza, CBC’s New York correspondent and Alex Vander Hoeven of RaceRoster at Grind Spaces
Steven is preparing a story on the CTA program and how it’s been helping Canadian tech companies grow their business in the United States. The CTA Digital Tech program in New York is one of 9 CTA’s across the US and 12 internationally. The story will air later this month on CBC-TV.
Emily Proyart presents Seevibes, Social TV audience intelligence data for advertising targeting
(More photos from Steven D’Souza’s visit below)
Alec Lacroix of social influence company Questology interviewed in Forbes.com
Alec Lacroix, the CEO of Québec-based Questology gave an interview to Marc Babej of Forbes.com about how to use hashtags to unlock customer relations.
Questology is a social influence firm that helps big companies like AOL andBell Canada communicate more deeply and quickly with their customers.
Says Forbes:
At the core of Questology’s work lie so-called social influence platforms – essentially a dashboard that allows companies to see in real time what people are saying about them: Which people are influencers for their brand; how many interactions and how much content creation is happening around their brand. Read the Forbes.com post here
“It was great to speak with Forbes about the importance of integrating user generated content to the brand experience,” says Alec Lacroix of Questology. ” With the rise of the hashtag, organizations should know the value they can grow from their community’s contributions — and how important it is to engage with their consumers.”
CTA Alumni Chris Breikss interviewed in Hootsuite’s influencial marketing blog
This week Hootsuite’s influential blog featured insights from Chris Breikss, the CEO of the social media marketing firm Sheng Li Digital (a CTA Digital Tech alum) and 6S Marketing who shared his knowledge of how to incorporate influencers into your marketing strategy:
“We call them KOLs (Key Opinion Leaders) now”, says Chris Breikss, Founding Partner of 6S Marketing, a marketing agency based in Vancouver, Toronto and New York City. “With the rise of popularity in incorporating KOLs into corporate marketing strategies, some agencies and businesses that aren’t jumping on board are being left behind.”
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More photos from our day with CBC-TV:
Steven D’Souza; Ali Asaria of Tulip Retail; David Ciccarelli of Voices.com and Steven at Grind Spaces
A tour of AppNexus NYC HQ; Emilie Proyart of Seevibes, Andrew Chung, Marc Lamoureux of Veriday
The CTA Digital Tech team in the “Shark Tank” at Grind Spaces on Broadway near Times Square
Alex Vander Hoeven of RaceRoster; Steven D’Souza; Chris Breikss of Sheng Li Digital and 6S Marketing
About our current CTA Digital Tech companies:
Questology helps companies optimize User-Generated Content (USG) to amplify and enrich customers’ overall brand experience. Our custom platforms aggregate, analyze and display UGC – creating unique and impactful social media experiences that fuel community building for brands, events and venues.
RaceRoster is the fastest growing registration website in North America for endurance event organizers and participants. Businesses, charities and non-profits use Race Roster’s cloud-based platform to manage event registration, fundraising, and to improve participation and marketing
Seevibes is the leading provider of smart data targeting for efficient social media advertising. Seevibes works with the top brands and media agencies looking for the best solution to scale their campaigns
Tulip Retail is a store associate tablet solution for the sales floor that brings the best of online retail to the brick-and-mortar stores of leading retailers. Tulip Retail works with experience-driven traditional retailers, blending digital commerce with physical stores
iDigital Agent by Veriday is a custom website marketing system for financial advisors to support branding and client retention. The proprietary software speeds up and simplifies the content compliance process and integrates social media, blogs and email marketing
Voices.com is the leading global marketplace for voice-overs: Radio and television stations, advertising agencies and Fortune 500 companies rely on Voices.com to search for, audition and hire voice talent
About the Canadian Technology Accelerator:
The Consulate General in New York runs three technology accelerators that target high-potential early-stage companies in three sectors selected through a competitive process. The companies receive international business acceleration from partners in the private sector, working closely with Trade Commissioners of the International Business Development section of the Canadian Consulate.
CTA Digital Media: Ad Tech, Data Analytics, FinTech, E-Commerce, SaaS and on-line Content) selected through a competitive process.
CTA Digital Tech Companies
CTA CleanTech: Green chemistry and advanced materials; energy/water data, analysis, management & control; clean energy; clean transportation and mobility, clean web, consumer engagement and smart grid
CTA CleanTech Companies
CTA Health IT: Focussing on patient-centered solutions using health information technology including mobile devices (mHealth) and telemedicine (eHealth).
CTA Health IT Companies
For more information: ctanyc @international.gc.ca
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